Give Me 8 Hours ... and I'll Spoonfeed You the "Behind the Scenes" Advanced Teletraining Strategies that Allowed Me to Turn My Annual Income into an Monthly Income in Just 3 Years

Obstacle #1   

You lose 55% of your ability to communicate.

A full 55% of communication is visual (such as body language and eye contact) ... with the remaining 38% being composed of vocal components like your pitch, speed, volume, and tone of voice and 7% being composed of your vocabulary. Students can't see you in a teleseminar ... which means your ability to deliver the message you want is compromised. If you don't compensate, your ability to impact students suffers.

Obstacle #2   

It's harder to keep energy high.

In a physical setting, you can have students get up out of their seats and stretch. You can shout out questions and have students respond. You can ask students to share their observations and wins. When you lose this ability to interact, it's much harder to stay energized ... especially if you feed off your students' energy.

Obstacle #3   

It's easier for students to get distracted.

When students can't see you, their attention wanders. Their biggest temptation is to multi-task while listening. They absorb less of your message ... and that decreases their response when you offer continuing education opportunities or other calls to action.

Obstacle #4   

You lose social proof when selling.

You've probably attended physical seminars where trainers pass out order forms and then reel off the incredible deal that students will receive at that training only. The resulting table rush often convinces students who are on the fence about purchasing continuing education to buy for fear of missing out. In a virtual environment, students cannot witness other attendees stampeding to take you up on your offer. This, combined with students not paying full attention to your message, often hinders sales performance during teleseminars.

Module 1: 

Tele-Repurposing Strategies – "How to Repurpose Your 'Outer Circle' Tele-Trainings"

Most teleseminar leaders deliver virtual training and – at most – sell the recordings. But there are actually 23 proven ways that you can repurpose the content from your tele-trainings.
You'll discover:

• The first parameter you should establish when sharing your expertise via a tele-training (doing this will allow you to improvise when needed, while also increasing your status)

• The most important thing to do if you want your students to trust you quickly and deeply (many trainers are afraid to take this step for fear of looking foolish or losing respect)

• Why the funnel theory of marketing (where free and low-cost products are listed at the top and expensive products are at the narrow bottom) is a myth ... and even dangerous for people who are just starting their information and training businesses

• The 4-word maxim that will shave years off your training development time and drastically reduce your chances of failure   

• The simple technique that children know instinctively that will help you accelerate your students' learning

• How to easily increase your revenue from any teleseminar by 25 percent or more

• An innovative tool that makes it virtually impossible for students to multi-task during your teletraining

• The 7-word rule that will help you build a community and reduce the number of students who leave you for another teacher

• How to make money even when people steal content from you (and yes, some people will steal your content)

• The RFM formula for monitoring your success and analyzing customer behavior

Click here to read more about what you'll discover in Module 1.

• 3 high-impact and memorable ways to deliver content to your very best customers (tip: these methods guarantee you'll stay in front of students long after they've finished your curriculum)

• The minimum length of any teleseminar and podcast should be if you want to adequately serve your students

• Why you don't want to encourage new students to buy from you on an outer circle marketing teleseminar ... and what your call to action should be instead

• What to hand out instead of a business card when meeting new people (not only will this help you stand out ... it will instantly establish you as a content expert)

• Want to offer your own seminars? Make sure you do this first to minimize the chance of public humiliation

• What content to give away if you want to cultivate a reputation as a world-class trainer

• The communication technology that everyone thinks is outdated ... but that (if used) will afford you invaluable real estate in your students' minds

• Do your students get overwhelmed with all you teach? Discover the best way to guide their implementation after your tele-training ... and the best timeline to look at if you want to maximize their use of your information

• The best kind of video to use in your marketing efforts and why it works (warning: this advice probably flies in the face of what a video professional will tell you)

• The rule for pricing your teletraining that guarantees your students are always paying a fair price for the value you deliver

• The only 2 prerequisites you must have (or pretend to have) to become a
  master TeleTrainer

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Module 2: 

Tele-List Building Strategies – "How to Build Your List with 'Outer Circle' Tele-Trainings"

Teleseminars can be used in a variety of ways ... to deliver training for a fee, to create products, to persuade students to invest in more continuing education, and so on. During this module, we'll do a deep dive into a unique form of teletraining – the "outer circle" teleseminar – that can help you grow your list exponentially.

• The 3 tools you should use with every tele-training you conduct to ensure that your students are engaged and hanging on your every word

• The surprising best way to learn how to use Google AdWords correctly – and profitably

• The 30-second fix to get more people onto your mailing list (once this tool is set up, it will put your offer in front of dozens of people each day)

• The Rule of 5 ... and how it will help you easily and steadily grow your list

• The most important (and most overlooked) page on the Internet ... and how leveraging it could feasibly allow you to double your online income

• Is video is better than a photo on an opt-in page? You may be surprised by my answer

• How to seize the attention of national trade magazines and associations in your industry (bonus: using this technique may well improve the chances of getting your articles published in the national press)

• A sneaky but completely ethical way to get your postcard or flier in the hands of highly motivated action takers only (not only do you get your message in front of better prospects ... you'll save money on distribution)

• The street-smart way to identify why students aren't buying your training

• An easy way to double your event registrations ... without increasing your marketing costs or time

Click here to read more about what you'll discover in Module 2.

• The hands-down best method for building relationships online ... and creating a mailing list that is highly responsive (this tool is 10 times more powerful than any other lead-generation tool)

• The hands-down best place to distribute press releases if you want to get coverage from the media (hint: 73% of journalists find story ideas here)

• How to sell products online even if you don't have a merchant account ... and one of the most creative ways to get you in front of millions of interested prospects

• The most important fact to consider when comparing mailing lists to rent ... and how to use this insight to grow your mailing list and status as an expert

• How to leverage other trainers' opt-outs to grow your own list (hint: this technique lets them make money when prospects unsubscribe from their list ... so 99% of the time, they'll be happy to help you)

• The online marketing tool that everyone should have ... and why it gives you the competitive advantage over other trainers

• The 5 most important things you should do before going to bed at night without fail

• Want someone to mail for you? Here's what you need to be prepared to do ... and what you should settle for if you can't meet this minimum standard

• The magic phrase to put on any opt-in page ... and the best terminology to use to build rapport quickly

• An ingenious way to approach strategic alliance partners for the first time ... and build your own mailing list with their efforts

• The easiest way to figure out what works when writing ezine ads ... and the 3-word phrase to always include when promoting your outer circle teleseminars

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Module 3: 

Tele-Persuasion Strategies – "How to Influence More Students to Learn From You"

Many speakers and trainers mistakenly believe that to generate more sales during their teleseminars, they must improve their sales skills.

In fact, success at selling in a virtual environment starts with trust and depends just as much (if not more) on your ability to teach as your ability to sell. During this module, you'll discover:

• What smuggling has to do with your success as a tele-trainer (trust me, this has been the key to my success ... and the success of clients like Jack Canfield, StomperNet, Raymond Aaron and others)

• Why you should never, ever cut your prices ... and why this commitment will increase the quality of your students

• The service every tele-trainer should offer for free ... and the 3 ways it will help boost your business

• The top 14 tele-persuasion mistakes tele-trainers make (even experienced pros!) ... and how to avoid them

• 2 ways to train students to arrive to your tele-training on time (one technique they won't like ... but they definitely won't be late again)

• Why polarizing your audience is one of the smartest things you can do as a tele-trainer ... and the attention-grabbing way you can do it

• The real reason I earn 6-figures in sales revenue on teleseminars while other tele-trainers earn nothing (I articulated this tiny distinction for the first time during the Master TeleTrainer training ... and it will make a massive difference in your results)

• How to anticipate and work around students' resistance to implementing what
  you teach

• The 9-step timeline for a successful teleseminar – discover what to say and when to say it

• How to tweak the format of your call if you're doing an "Ask" call (warning: ignore this advice and you'll bore and annoy your students)

Click here to read more about what you'll discover in Module 3.

• Despite what other trainers preach, you should never hesitate to share the "how" with your students ... even on a free tele-training. Here's why

• Is it better to cover multiple topics on one call ... or should you offer individual calls each devoted to one topic? You may be surprised by this answer

• The most important and powerful tool to use if you want to persuade the world

• How to guarantee that you never lose a single second of valuable recorded content ... no matter what catastrophes strike your office (many tele-trainers have skipped this essential step ... and kicked themselves for years after)

• What to always make sure you do when interviewing a guest – skip this and your students will think they're on the wrong call

• The 2 most disruptive technological glitches that break students' concentration (the good news is that these are easy to fix)

• Why tattling is good for business ... and will actually increase students' trust in you

• The top technological mistakes that will destroy a call – and students' trust in you

• The surprising (and wildly underused) technique you should use to start a preview teleseminar when you're hosting a call alone

• The perfect number of testimonials to use when sharing student feedback on calls

• How to get personal with students without being offensive ... and the proper way to respond if you accidentally offend a student

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Module 4: 

Tele-Tools & Tele-Vendor Strategies – "How to Find and Utilize Reliable Tools & Vendors"

One of the most overlooked leverage points in a virtual training business are the vendors you work with. Building a rock-solid team allows you to focus on the things you are best at – including developing new content ... improving your presentation skills ... enhancing your content and more.

Learn the unique and highly effective ways to find stars (the vendors and employees who are in the top 2%) and other tools you can use to increase productivity and leverage. In this module, you'll discover:

• 3 things that great leaders understand ... and how to use these concepts to increase your success as a teletrainer

• 12 attributes of reliable vendors – use this checklist to qualify and rate prospective hires

• The biggest warning sign that the vendor you're thinking of hiring isn't as good as you think (hint: you'll think that the vendor is great, knowledgeable and very generous)

• What Donald Trump and the best vendors have in common ... and why this quality is essential to building a successful relationship

• A rarely asked interview question that will separate the most accountable and responsible vendors from the rest of the pack

• The shocking question to ask your vendors when they quote a price for a job (not only will they feel your concern for them, you'll protect your investment too)

• The simple change to make when setting boundaries with vendors that will make them more compliant ... and more enthusiastic about delivering excellent customer service

• The best time to call a vendor you think you may need to hire (taking this simple – but powerful – step gets your relationship off to a fantastic start)

• How an IRS can pinpoint the stellar vendors you need to double and triple your income and time off

• How to get students and alumni effortlessly advertising and selling your continuing education on your behalf

Click here to read more about what you'll discover in Module 4.

• How much leeway to give to new employees and vendors (this is extremely difficult to do, but will pay off in the long run)

• The single biggest mistake - in my opinion - that speakers and trainers make when selling continuing education (I don't do this ... and I'm convinced that avoiding it is one of the keys to generating 6-figure platform sales)

• The 4-part interviewing process to use when you find a star ... and why having these rare individuals on your team will turbo-charge your business

• The best time to bring people onto your team ... and why most entrepreneurs mess
  this up

• The "it" factor that your vendors must have if you want your business to grow quickly

• Why hiring vendors based on price is a recipe for long-term disaster

• The only response that's acceptable when you present a vendor with a problem that needs to be solved

• The truth about how much a mis-hire will cost you (this number is so big, you may just be tempted to fire all of your poor hires immediately)

• The smart strategy for persuading people with big lists to promote your event for you (this technique allows them to add value for their students ... and saves them a
  huge hassle)

• The revealing question to ask if you want to identify vendors who have the right – and right amount – of experience to tackle your challenges

• The type of "no" that the best vendors give without hesitation (you'll hate hearing it ... but you'll know deep down that it's a good thing)

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Success Sample #1  

Tested Methods that Can Transform Your Annual Income into a Monthly Income by Unlocking the Revenue-Generating Power of Your Telephone

This is a teleseminar that I conducted for presidents of National Speakers Association chapters. Not only do I "tell" on myself throughout the call (all ideas that you can adapt and employ in your own tele-training), the entire call is designed to sell Teleseminar Secrets™. Mirror the techniques and strategies I use in this call to improve your skill at selling from the virtual platform. You'll get access to the audio, the handouts, and PowerPoint presentation.

Success Sample #2  

The Law of Attraction with Jack Canfield

A favorite teacher from the hit movie The Secret, Jack Canfield is one of the world's pre-eminent experts on the Law of Attraction, as well as a leading expert on success. During this interview, Jack shares his practical strategies for using the Law of Attraction to create greater success. Not only will you gain tips and ideas you can put to work immediately, you can use this interview as a model for how to interview guest experts.

Success Sample #3  

Teleseminar Secrets™ Strategy Sessions

Many people conduct one-on-one strategy sessions with prospects to close sales. I do them one-on-many to increase my productivity and leverage. Listen to these 4 strategy sessions I conducted for Teleseminar Secrets™ so that you can see how dialoging with students in a group setting allows you to overcome objections ... converting more prospects into paying customers. These 4 calls are responsible for bringing in 40+ new TSS students in 1 year ... generating more than $80,000 in additional sales.

Success Sample #4  

Teleseminar Secrets™ $20 Replay

Paid preview calls are a highly effective way to generate sales – and this call is a classic. I don't want you to merely listen to this call – dissect it, so you can model how I engage listeners, sell throughout the call, set expectations, and more. You'll get access to the audio recording, plus the action guide with my notes.

Bonus #1  

Joint Venture Strategies with Milana Leshinsky

In this 99-minute teleseminar replay, Milana Leshinsky, founder of the Association of Coaching & Consulting Professionals on the Web, interviews me about proven joint venture strategies that allow you to produce quantum leaps in their income and business growth. Join me as I take you behind the scenes on joint ventures I've done with top players like Jack Canfield, Mark Victor Hansen, Michael Masterson, Bob Proctor and more. (A $149 Value)

Bonus #2  

Free Shopping Cart Training

This teleseminar mini-course with Christina Hills, "The ShoppingCart Queen," will take you step-by-step through the process of setting up your free teleseminars using the MarketersChoice.net (1ShoppingCart) online business tools system. (A $149 Value)

Bonus #3  

7-Step Action Plan

Learn how to write a 7-step guerrilla marketing plan that converts your suspects into raving fans. Not only will you learn practical strategies to grow your business ... you'll gain a valuable example of how to turn a simple 1-hour teleseminar into a valuable product. You'll receive access to the 1-hour downloadable audio, 58-page professional transcript, action plan checklist and 16-question virtual coaching guide. (A $149 Value)

Bonus #4  

The 4 Hidden Keys to Web PR Mastery—No Tech Skills Required

In this powerful teleseminar with online PR expert Marc Harty, you'll discover proven methods to dominate the news search engines and reel in relevant traffic like clockwork. Listen in as Marc shares 8 reasons why online PR must be part of your online promotions, the 4 "kiss of death" mistakes most promoters make, and more. (A $79 Value)

Bonus #5  

The Anatomy of a "Robotic" Classified Ad System

One reason many people avoid hiring vendors and employees is the time it takes to weed through applications and interview candidates. In this 102-minute teleseminar, you'll discover the step-by-step system I use to automate most of the hiring process, eliminating 99% of the candidates before we get to the interview phase. This system has saved me thousands of hours over the past decade ... and has brought in top-quality employees who have been instrumental to growing my business. (A $149 Value)

Bonus #6  

Web Upsell Secrets

If you want to increase sales and profits without spending a single dime more on advertising, it's time to master the art of upselling. Learn what to sell, the best time to ask customers to buy more, the best order in which to present products, the crafty way to bump up your teleseminar revenue, and much more. For your convenience, you'll receive a transcript in addition to the teleseminar replay. (A $149 Value)

Bonus #7  

Marketing Classics

Although marketing is evolving quickly, some principles remain the same. From my library of more than 10,000 marketing classics, I've hand-chosen the 4 books that are most critical for you to read, including:

• The First Hundred Million by E. Haldeman-Julius. Haldeman-Julius was the master of selling books. During the 1920's and 30's, he sold over 200 million of them, nearly 2000 different titles. That gave him the most accurate statistical measurement of what people are interested in paying money to read. These timeless principles are still effective today.

• Million Dollar Sales Letters by Robert Collier. Just before his death, this world-famous copywriter was asked to pick the 15 sales letters he considered to be his best ... from a list of more than 10,000.

• Reason Why Advertising by John E. Kennedy. If ever there was one book that contained the "secrets" of successful advertising and, consequently, the secrets of success in business, this book is it. Written by the man who first defined copywriting as "salesmanship in print," this book reveals the essential principles that have guided the work of every successful copywriter in the history of advertising.

• Scientific Advertising by Claude Hopkins. Discover the scientifically validated truths you must know about what makes for successful marketing. These lessons are as valid today as when the book was written in 1923, making this a "must read" if you're serious about becoming an effective marketer. (A $100 Value)

Bonus #8  

Business Card Sample

If you attend physical seminars and other events that involve networking, you know that most business cards fail to make an impression. I use business cards differently than most people ... and generate multiple opt-ins to my mailing list for each card I give out. This sample will
give you a crystal-clear model for transforming your business card into a list-building
tool. ($Priceless$)

Bonus #9  

Order Form Samples

During Master TeleTrainer, you'll learn the right way to use order forms to increase your continuing education sales and engage your audience throughout your presentation. You'll receive 4 of my time-tested order forms so you can see exactly how I use this tool differently than most trainers ... so you can model my success. ($Priceless$)